Hello, Data! – visualising data of 100 individuals
Scope
- Stakeholder and User Engagement
- Art Tech & Data
Client
Status
Location

Data is shaped by our perceptions.
More than just cold hard facts, every piece of data is a unique manifestation of an individual, a living breathing human being.
They are not static, yet open for interpretation.


100 initial samples are collected to reflect the community’s opinion on the neighbourhood of Central. Shaped by the participants’ experiences, background, language, preferences, they see central, a place of the same data inputs, in many different ways. The art of collecting their opinion intrinsically tries to catalogue this set of open data into different classifications, visualising data into personas.
The installation transforms these insights into a physical representation. Each column features a participant’s personal story and a secret, visualising data using eight materials that symbolise eight personas. The length of the column reflects the participant’s age, while the combination of materials reveals their personality and perspective.


The columns are carefully spaced to allow visitors to weave through them, much like navigating the busy streets of Central. This design mirrors the way we pass strangers in the neighbourhood, often unaware of their personal stories.
Secrets are revealed through specific lenses, offering visitors a glimpse into the hidden layers of Central, encouraging moments of discovery and reflection. It invites audiences to see how the same neighbourhood can hold vastly different meanings depending on the lens through which it is viewed.
Visitors are invited to discover their Central persona through a curated personality test and leave their unique memories about Central. This interaction allows participants to engage with the installation, reflect on their own perceptions, and connect with the diverse voices that shape the narrative of Central.
We attempt to shed a new light on data, to humanise data, to create new interpretations and experiences of data, and have the participant come up with their own lens or shift their lens to look at the same set of data.


- 5000+ Exhibition visitors
- 1800+ Partcipants engaged in the survey
Key Partners
- PMQ



